Paris-Alsharqiya, October 6: Chanel presented its ready-to-wear fashion show for Spring 2024 on the last day of Paris Fashion Week. She maintained her position as a spokesperson for French elegance through designs that summarized the symbols of her heritage: the sailor’s shirt, the little black dress, and the tweed jacket. Her looks seemed more youthful than ever before.
The legacy of the House of Chanel continues to inspire designers around the world, including the current creative director of the house, Virginie Viard, who presented in her last show spring designs that pay tribute to timeless Parisian elegance. The timing of this show coincides with the centenary of the opening of the famous “Villa Nois” in the south of France, which is owned by the duo Charles and Marie-Laure Nois, known as patrons of the arts in the last century. The Chanel brand forged close relationships with the couple, who also built friendships with prominent figures of that period, such as Pablo Picasso and Jean Cocteau. Chanel's sponsorship of this villa's centenary celebration confirms its historical relationship with its owners.
This villa features a modern architectural design and is an iconic stop for those working in the fashion industry. Since 1920, it has been able to be a meeting place for artists, writers, and filmmakers, in addition to being a place for rest and relaxation. This explains why Chanel's spring collection, inspired by the atmosphere of this villa, was rich in positive energy and love of life.
Virginie Viard did not delve exclusively into the house's archives for inspiration for this collection, but her designs captured the spirit of the Chanel era, synonymous with freedom. The show included designs that allow for the transition from the theater to the street, embodying a mixture of sophistication and strangeness.
The collection began with a tweed jacket inspired by the design of the caftan, and later embraced looks suitable for sunny days, most notably: sailor shirts that were presented in various styles and coordinated with trousers, pearl necklaces, or even with transparent chiffon.
Viard sought to highlight the practicality of luxurious jackets and multi-length skirts and introduced many flip-flops, striped jackets, and elegant summer coats. As for evening clothes, she maintained minimalism in her design by adopting black chiffon in a group of looks, ending her presentation with spring designs covered in flowers with their fun prints and refreshing colors.
