New York - ALsharqiya, August 5: Mark Zuckerberg, CEO of Meta, is seeking to end Apple's dominance of the technology scene by developing "super-artificial intelligence" and spending hundreds of millions of dollars to attract top talent. The Wall Street Journal reported on Monday that Zuckerberg has declared an indirect technological war on Apple, seeking to limit the control its devices have over users' lives.
In his recent speech, Zuckerberg spoke of his vision for integrating advanced artificial intelligence into Meta devices. He did not mention Apple by name, but he clearly hinted at the fierce competition. The newspaper noted that Zuckerberg has long dreamed of displacing Apple from its position as a staple in users' lives, whether through phones, augmented reality glasses, or virtual reality devices, but has so far failed to do so. It added that Zuckerberg is spending lavishly at this stage, offering salaries of up to $100 million annually to attract the best minds in the field of artificial intelligence, in what the newspaper described as a "technological arms race." Zuckerberg is counting on the rise of artificial intelligence to transition to a "post-smartphone world," writing in a post: "Personal devices like glasses that understand our contexts because they see what we see, hear what we hear, and interact with us today will become our primary computing devices."
Apple, on the other hand, is seen as lagging behind in the field of artificial intelligence, having been slow to roll out new features. This has raised investor concerns about the company's low investment compared to companies like Meta and OpenAI. The newspaper revealed an ambitious plan Zuckerberg called "super-personal intelligence," which aims to integrate software with hardware to achieve a comprehensive and interconnected user experience, similar to what Apple does with its devices.
The Wall Street Journal believes that Zuckerberg's steps could turn the cold confrontation with Apple into an open conflict, especially if Meta succeeds in developing integrated smart glasses capable of replacing smartphones. The race is not limited to Meta alone, as other companies have entered the fray: Amazon acquired a startup called P, which is developing a smart bracelet that records user activity. OpenAI CEO partners with Apple's former design chief to develop AI-powered device.
