Paris-Alsharqiya, September 28: Paris Fashion Week, which runs from September 25 to October 3, will witness the participation of 108 fashion houses, which will present 68 live shows and 41 collections. Its calendar recorded the entry of 9 new brands, including Marni, and the exit of 8 brands, most notably the American Off-White.
This week's dense program, dedicated to presenting ready-to-wear fashion for spring 2024, includes many events taking place on its side, including a retrospective show dedicated to the late designer Azzedine Alaïa at the Gallera Palace, in addition to displays of jewelry and accessories.
This season, Paris Fashion Week will receive for the first time the show of the American designer of Vietnamese origins, Peter Do, who is considered a rising star on the American catwalks. It will also receive the show of the house Marni, which about a year ago abandoned its participation in Milan Fashion Week in order to present traveling shows around the world, including in New York. And Tokyo.
The creative director of Dior, Maria Grazia Chiuri, chose controversial titles to embody in her ready-to-wear collection for the upcoming spring and summer. Her presentation was accompanied by a digital advertisement entitled NOT HER, an expression of rejection of the stereotypical view of women prevalent in our societies.
The collection's designs embodied the true spirit of femininity and its diverse faces, by focusing on the black and white colors that decorated jackets, shirts draped over the shoulders, long skirts, and loose pants. At the end of the show, lace dresses appeared to enhance the feminine appearance in the looks.
The Dior show was presented in a cube-shaped tent erected in the Tuileries Gardens in Paris, and the decor of the show took the form of giant screens that displayed feminist slogans that combat stereotypical ideas about women that are promoted on social media and in daily life. Chiuri wanted to present a collection that challenges outdated social norms and successfully uses fashion to deliver messages of support to women around the world.
Anthony Vaccarello, creative director at Saint Laurent, presented his presentation as usual at the feet of the Eiffel Tower, but it seemed to us as if he was searching for a desired future change for which he began preparing with slow but steady steps.
His collection of ready-to-wear fashion for the coming spring and summer can be summarized in two words: “Cotton and Stone.” He was keen to depart from the black evening wear trend that he adopted in past seasons to present comfortable daytime looks, most of which were executed with cotton materials and the colors of natural stones.
Vaccarello returned to the essence of Saint Laurent's heritage and creativity during the 1960s, bringing to life the safari jackets, Saharan suits, and jumpsuits inspired by the clothes of race car drivers and pilots, to present in the final section of the show a collection of dresses with “minimal” designs and earthy colors.
Vaccarello's success in this offer coincides with the growth achieved by Saint Laurent in its sales during the year 2023 and the soon opening of new points of sale around the world, most notably a new store on the Parisian Champs-Élysées Avenue.
