London - ALsharqiya, June 23: TikTok has recently witnessed an unprecedented boom in the spread of videos produced entirely using artificial intelligence tools, in terms of design, visual interaction, and audio, with some clips surpassing 100 million views. A number of influencers have generated huge profits from this technology, whether through advertising revenue or product marketing within the machine-generated clips, without the need to appear personally in front of the camera.
Digital economy experts believe that this phenomenon paves the way for a new model in content creation, based on digital characters generated by artificial intelligence systems, opening the way for new content creators with more technical skills than traditional creative skills. However, many traditional content creators express concern about the marginalization of human creativity, given the increasing role of machines in generating and implementing ideas. This raises a fundamental question:
Are we facing a threat to true creators? Or is a new form of hybrid creativity emerging?
