Italy - Al Sharqiya, July 22: The Italian house “Moschino” celebrated its fortieth anniversary with the help of 4 female designers from different cultural backgrounds, after the passing of its creative director, Jeremy Scott, who achieved many successes for the house during his cooperation with it over the past ten years.
The Moschino show was held yesterday, Thursday, as part of Milan Fashion Week. The house was keen to celebrate the 40th anniversary of its launch in cooperation with 4 of the most influential young designers currently in the world of fashion.
Their designs shed light on the experience of the house’s founder, Franco Moschino, and his pioneering and ahead of his time role in the world of fashion. Each designer created 10 looks inspired by the iconic designs in the house’s archive and by the spirit of its founder, Mr. Moschino, who established it in Milan in 1983.
The show was opened by French designer Caroline Cerf de Dadziel, who has previously collaborated during her career with Vogue magazine and Chanel when designer Karl Lagerfeld was its creative director, as well as Azzedine Alaia and Moschino during the era in which Jeremy Scott was creative director. In this collection, Caroline presented classic pieces in a lively and fun style. She decorated the white suit, the black dress, and everyday fashion pieces with sparkling stones that looked like rivers of diamonds.
African-American designer Gabriella Kariva-Johnson added a lively and fun atmosphere to the second part of the show. She printed her designs in the style of the American West at times and of Andalusian dancers at other times, using the contrast between colors and materials in addition to a mixture of lace, wool, ruffles, and shiny materials.
The third part of the show was signed by the Chinese designer Lucia Liu, who tried to focus on the romantic character in her designs, so she decorated them with lace, large knots, brocade, transparent materials, and feathers. These elements were mixed in a modern style with pieces of a masculine nature, such as the gray jackets that accompanied some of her looks.
The fourth and final section of the show was signed by British designer Katie Grand, who is known for her strange designs inspired by the “pop art” atmosphere. She has previously collaborated with international fashion houses such as Louis Vuitton, Prada, and Bottega Veneta, and some of the designs of this collection were decorated with the phrase Loud Luxury, meaning “blatant luxury,” which contradicts the concept of quiet luxury currently spread on international fashion show platforms.
The end of the show was marked by nostalgia to the music of the song “I am what I am,” which was previously sung live by star Gloria Gaynor during the Moschino show when the house celebrated its thirtieth anniversary ten years ago. Models then appeared wearing a white cotton T-shirt that was made in a limited edition and put on sale in The end of the show, with all proceeds going to the Elton John AIDS Foundation.
